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Archive for Marketing your Business

Tools for a Coaching Business or Ministry: Scheduling

Wednesday, April 6th, 2011

During International Coaching Week, February 7-11, I thoroughly enjoyed meeting with prospective and new Christian coaches. I offered complimentary coaching or consulting sessions to those here in the Christian Coaching Resources community. Some shared their interest in becoming coaches had questions about establishing new careers and ministries.  Others were newly trained coaches with questions about starting a business or ministry. Still others were established coaches who were thinking through new directions for their coaching.  With these and other International Coaching Week events, it was a busy time!

Twelve complimentary appointments were offered on a first-come first-served basis.  How were the appointments scheduled?  I used an online scheduling tool that I enthusiastically recommend.

The scheduler at TimeTrade is the best scheduling tool I’ve come across. It’s easy for me to use and easy for those scheduling appointments with me.  Once I set up an event, I get a link to post online or include in emails.  Those that want to schedule with me can click on the link, follow the instructions and choose from the times available.  The system confirms the appointment, notifies me, and sends a timely reminder to the person scheduled.  To check it out, sign up for a free 30-day trial account.  If you decide you like it, it’s an excellent value at $29.95 per year.

If you’re wondering – I’m not receiving anything from TimeTrade for posting about this. I am just sharing what has worked for me in hopes it might be helpful to you.

Let me know if you have recommendations for other scheduling tools that work well.

Creating Cost-effective Websites

Thursday, April 29th, 2010

If you’re a new coach interested in cost-efficient resources, that’s exactly the topic Beth Cole (www.thewebservant.com) and I have been discussing.

Need an affordable website?  If you’re new to establishing a web presence, please know that you have many choices.  Put time into your research and learn what your choices are even if you’re not a technical person.  Don’t go with the first thing that makes sense to you – dig even deeper to best understand your choices and make an informed decision.

My recommendation is that you establish a site that can easily be updated with basic text changes, fresh content and your latest updates.  Most coaches aren’t technicians, but you can hire someone create a site that you can maintain by learning to update fairly easily.  That creates freedom for you and saves you money that can be invested in hiring technical help for when more major design changes or revisions are in order. 

Here is part of an interview with Beth:

Linda:  What are the most efficient, cost effective ways to create a great website?  

Beth:  For efficient and cost effective I’d say WordPress.com, or a WordPress hosting service like Page.ly, or  Web Coaching Solutions

WordPress.com has a limited number of included free design themes. 

Page.ly offers free and premium themes with great support for WordPress (like automatic upgrades). 

Web Coaching Solutions is plug-n-play with pre-written text and images. 

Any of these tools will allow you to manage your own content.  The WordPress options will give you more freedom in terms of blogging, audio, and social media, etc. 

There are many free website solutions – many that come with a hosting package for instance.  Some have mentioned Site Build It as an option.  I have not used this tool so I don’t want to give an opinion. 

Linda:  When I interview you on May 18, can we talk about the pros and cons of the various options? 

Beth:  Absolutely, Linda, that will be fun!  It’s one of my favorite subjects and I will look forward to it.  

Linda:  I know I’ve been really happy with WordPress at one of my sites.  I can see myself converting them all to WordPress.  

Beth:  Here are couple of articles from my blog that may be helpful for coaches considering WordPress:  Is WordPress a Good Fit for You? and Choosing a Free, Premium or Custom Theme for WordPress. 

Linda:  Thanks for the excellent resources Beth! 

OK, everyone!  Put this on your calendar now!  For more about creating a cost-effective website, join us as I interview Beth live at the next Christian Coaching Resources free monthly “Christian Coaching…Tell Me More” meeting on Tuesday, May 18 at 12 noon Central timeClick here for free and easy registration

Beth and I invite you to comment on this post with questions you have about setting up a website. That way we’ll be sure to cover your special interests on May 18.

Cost-effective Online Tools for Success

Sunday, April 25th, 2010

While putting together a list of free and low-cost tools on the web, I checked in with Beth Cole of www.thewebservant.com to include her expert input.  Later this week I’ll be posting a brief interview with Beth about cost-effectively creating websites.  In the meantime, we have compiled a list of tools for you to investigate. 

Many of these online tools have free trial periods so you can try them first:

To offer group coaching via telephone:  For the bridge line, I’ve recently had good connections with www.freeconferencecall.com .  Beth says try Whistletree for bride lines also.  To help facilitate your groups (up to five for $27 per month with no long term contract) look into www.groupcoachingmanager.com .

For an online scheduling tool:  I just started using www.timedriver.com and so far, I’m really impressed.  Simple to set up and after the generous 90 day trial the cost is $29.95 for a year.  Beth says also check out Genbook, or Acuity Scheduling (allows payment) .     

To create surveys:  Use www.surveymonkey.com to create surveys to engage your potential clients and invite them for input.  The basic account is free.

To covert a document to pdf:  Try www.pdfonline.com to convert documents to pdf format.  Beth’s additional recommendations include www.freepdfconvert.com and Adobe’s PDF tool (subscription).,

For email marketing and list management:  I use www.constantcontact.com .  Beth recommends another popular possibility, www.icontact.com .  Both offer free trials.

To request money and facilitate client payments:  Until you obtain a merchant account and shopping cart which is more costly, www.paypal.com will facilitate invoices and requests for payment.  Clients can use their credit cards or bank account to make payments.

More on managing client billing:  Beth uses www.freshbooks.com and says other popular solutions are BlinkSale and Harvest.

For delivering ebooks:  Beth recommends www.ejunkie.com  .

For delivering ecourses:  Beth recommends www.icontact.com.

What recommendations for free and low-cost online tools do you have?  Let us know!  Leave your recommendations in comments below. 

Finally, a strong recommendation from me:  To contribute to your success, go order Beth Cole’s ebook, Essential Web Marketing.  It’s a great investment at only $19.95.  Click here to learn more.

Elevator-Statement Moments

Monday, July 7th, 2008

Last post I said it’s possible to get comfortable with elevator-statement moments.

The first thing to do is pray – well before those moments arise.  In your prayer time, ask to learn how to trust that God will provide the moments you need to accomplish His purposes (His clients for you) and His plans for your calling (your growth and establishment as a life coach) and your provision (income).  The alternative to trust is fear, and if you go that direction you will launch into situations and conversations and even business agreements that are fear-based.  The fear-based path is not recommended and probably isn’t your desire (i.e. don’t waste your time there).

Next, accept God’s grace as you learn to sense the Spirit’s leading regarding your opportunities to share what you do.  While you are boldly and faithfully sharing what God has given you to say, expect to make what feels like “mistakes.”  You make the “mistake” and the next thing you know, you are discouraged and need to remind yourself of the grace that covers your shame.  Accept that, stand up, and press on at your next God-revealed opportunity. 

An example of this in my first “I’m a life coach” conversations went something like this:  “I’m a life coach;  do you know what that is?”  Do you know what that is?  After saying this, I melted at the thought of how goofy I sounded.  Discouragement set in, and then grace, and I decided to change my words to “I’m a life coach;  are you familiar with life coaching?”  There.  Much better.  Works great.

Here is another example that required “standing up and pressing on.”  I was at a coaching conference and met a new coach who rattled off her elevator statement when I said “tell me about how coaching is going for you.”  Unfortunately her elevator statement wasn’t clear to me and sent my mind off in a completely wrong direction.  As a result, my follow up question was completely off-the-wall.  She replied with, “No,…” and then rattled off the elevator statement again.  I asked another question, she again gave me the statement.  By this time, she was truly embarassed and I felt her pain.  I thought, “stand up and press on, sister.”  Of course, I hoped she would revise her statement.  More importantly, I wanted her to be more sensitive (interactive, listening, aware…) in her future conversations so that her goal was true connection rather than “making the elevator statement.”

So next post I’ll talk about making true connection with potential clients and referrers.  In this one, hopefully you’ve heard my encouragement is to first pray and connect with the Holy Spirit about leading you to God-planned “elevator-statement” moments.  Then, step into the opportunity and accept grace in the process.