Archive for the ‘Establishing your business’ Category

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An Autumn Wake-Up Call

Thursday, October 5th, 2006

Leaves are changing color and shine brightly against blue-sky backdrops.  Some are already falling and dance gently in the cool crisp breeze. 

Here in Minnesota, we are fully experiencing the beauty of autumn.

Lest you be lulled to sleep by poetic imagery, I must announce a wake-up call. 

To all Christian life coaches who plan to do business in 2007, I must remind you that it’s what you do today that brings results three months (and further) down the road. 

In just three months, we will be ringing in the New Year.  Potential clients will be making resolutions and considering how to make the most of 2007.  You can help them “make the most.”

How will they find you? 

The time is now - yes, now in October - to create and begin executing a marketing plan designed to support business for 2007.

My blog-tour of the www.christiancoachingresources.com site continues. 

Christian Coaching Resources exists to provide valuable resources and information for new and prospective Christian coaches.  The following books do not specifically include a Christian perspective.  However, they offer great info that can be used by any Christian coach to contribute to an effective marketing plan.  Go to the site and find the following:

Get Clients Now!  by C. J. Hayden - Focuses on tried and true marketing practices with step-by-step guidlines for a 28-day marketing plan.

Multiple Streams of Coaching Income by Andrea J. Lee -Takes you beyond the pursuit of one-on-one coaching clients and challenges you to consider additional streams of income.  Creating multiple streams of income is a great (arguably essential) way to augment your one-on-one coaching practice. 

The Insider’s Guide to Web Marketing by Beth Cole - Gives you the info you need to start marketing effectively on the web.  It provides great info for non-techie-type coaches who need basic info and then takes you further so you can make the most of your web-based opportunities.

Contact me today, for coaching to develop and implement your marketing plan for 2007.   We can work together on it starting in January, but if you begin today you will thank yourself in 2007!

Linda Dallaire can be reached at linda@lifestoriescoaching.com or 763.780.8508.      

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Demystifying Web Marketing

Wednesday, September 13th, 2006

As you start your new life coaching business, you’re likely considering producing a website.  This can be done fairly easily and cheaply.  However, just establishing the site doesn’t guarantee results.  To gain the results you want, educate yourself. 

Becoming web marketing savvy is typically not a passionate goal of coaches (are you with me?).  So I’m happy to refer you to another very helpful resource listed on the Christian Coaching Resources site…

Today’s featured resource is The Insiders Guide to Web Marketing - Big Ideas for Small Companies, an e-book by Beth Cole of proimpact.com. 

This e-book is written to “non-techie” people like me, in a language we can understand.  It gives an overview of the really great opportunities available in marketing on the web - clear info and guidance that will help you establish a web marketing plan to effectively gain results.

If you don’t yet have a website and are considering creating one, start first by purchasing this e-book.  If you already have a site and want to learn about how to use it more effectively, The Insiders Guide to Web Marketing is an excellent resource - don’t hesitate to order it today!  The investment is worth the potential in return.

Christian Coaching Resources connects you with resources that will contribute to the results you desire for your coaching business.  Endorsements are carefully considered.  For further information, contact Linda Dallaire at linda@lifestoriescoaching.com or 763.780.8508.

 

 

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Your Personal Community of Support

Thursday, September 7th, 2006

Lately I’ve been writing about resources that contribute to the start up of a coaching business - time, workspace, finances, and business skills.

Today I’m writing about what I suspect is the most important resource (after your relationship with God) - the resource of community.  By “community” I mean the people in your life that support who you are and what you do as a coach.  Your personal community of support includes the people God has placed around you to be with you in what He has called you to do.

Why do I think this is the most important resource?  Because when the other resources - time, workspace, finances, business skills, etc. - are limited, the people in your community can step in and help fill the gaps.  Your community can help - by doing something practical or by helping you problem solve or by offering encouragement.

Who are these people? 

  • If you have a fully supportive spouse, let me encourage you to consider really what a great blessing you have.  Though financial support may be a part of your blessing, by “fully supportive” I mean “personally supportive.”  Your spouse is someone who expects to be “with you” as you create a meaningful and profitable business, who cheers you on when things get tough, and who believes in you and reminds you, when necessary, that you were created to be a coach.  If this describes your situation, say “thank you” to your spouse and to God today, and remember the value of this.

  • You have close family and friends who know you well and support your calling.  Your personal community of support may also include co-workers, church mates, small group members, and professional or ministry contacts.  Let people know what you are up to.  Ask for their creative input.  Ask for their prayers.  Share your praises and specific prayer requests, and certainly give back the same interest and support to them. 

Do you need to develop your personal community of support?  Perhaps as you read this you are feeling that your community is limited and needs to grow.  Pray to notice current relationships in which you can participate more fully.  Ask God to reveal potential new relationships.  Take action to initiate connections.

There is opportunity in connecting with the greater community of Christian coaches by becoming a member of the Christian Coaches Network and taking initiative to meet other members.  Also, for all coaches, having a coach is highly recommended.  Please contact me to arrange coaching if you do not currently have a coach - I would love to be a member of your personal community of support.

Contact Linda Dallaire at 763.780.8508 or linda@lifestoriescoaching.com .

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